What is Digital Signage?

Digital signage is the use of digitally powered signs such as LCDs, plasma display panels, kiosk stations, and computer monitors to replace and enhance traditional, static media, such as posters and billboards.

It has also become a convenient label for a number of traditional audio visual applications such as; display screens in reception areas/lobbies, multiple repeater displays in sports venues & clubs etc.

Why is digital signage good to use?

Unlike television commercials which are broadcast to large audiences in their homes, digital signage is direct to select audiences at the point of purchase. Also, unlike television commercials, consumers don't view digital signage advertising as an intrusion - rather, it helps create a better shopping experience for consumers. Digital signage is a win-win opportunity for businesses. Businesses win once by selling advertising space and again by selling more products. With two thirds of the purchasing decisions made in the store, digital signage can increase sales anywhere between 3% and 300%, depending on the item.

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The end user benefits of digital signage

• Attention grabbing advertising:
  A digital sign brings innovation and movement to previously static media locations, and has the power to get customers' attention.
• Flexibility of real-time advertising and information:
  Digital advertising can be controlled and changed according to the time of the day, availability and can include playing video, displaying text, graphics, animation, photos, and much more.
• Targeted audiences:
  With digital signage, advertising focuses on the best potential customer - an existing one. It's much easier to convince a current customer to purchase a product that is right in front of them than to convince a new customer to come to the store.
• Cost savings:
  Every time digital signage users change their message or campaign, they save on printing costs, processing and distribution time.
• Monitoring:
  Digital advertising is more measurable than more traditional forms of advertising.
• Increased sales:
  In-store digital signage can increase sales for most products, and generate impulse sales for products.
• More educated consumers:
  Most consumers view informational signage as positive, which helps brand businesses as consumer oriented.

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Where is digital signage being used?

• Retail chains
• Convenience stores
• Retail services (eg estate agents, travel agents and bank branches)
• Retail locations (eg shopping malls/centres)
• Outdoor advertising
• Leisure (pubs, bars & clubs)
• Sports events
• Transport terminals
• Transport corridors, platforms
• Conference centres and hotel lobbies
• Museums and galleries
• Schools, colleges and universities

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How is digital signage being used?

• Advertising Sales
• Product promotions
• Wayfinding/directions
• Queue Management
• Information provision

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DigitalSignage Case Studies

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Where can you learn more about digital signage?

Literature

Download our pocket guide to digital signage

White paper

For tips and advice on choosing the best video distribution technology for digital signage, please click www.rgbcomms.co.uk/products/Minicom/ds_white_paper.pdf

Cost ramifications of player placement in digital signage networks. This white paper shows how player placement has significant repercussions on a number of factors related to server upkeep and maintenance – please click here

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Demonstration facilities

• At RGB Communications
• On site demos at either the resellers or end user sites
• Online demo at your convenience

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What products do we distribute for Digital Signage?

Sharp full HD Professional LCD information display products for 24/7 use
Unlike ordinary displays, Sharp screens are designed to operate 24 hours a day, 7 days a week and able to display the highest quality, full High Definition content with a native resolution of 1920x1080.

The range consists of four models – PNG655RE 65” portrait, PNG655E 65” landscape, PN525E 52” (portrait/landscape) and PN465E 46” (portrait/landscape).

For more information, please visit www.rgbcomms.co.uk/products/franchises/sharp.htm

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