What is Digital Signage?

Digital signage is the use of digitally powered signs such as LCDs, plasma display panels, kiosk stations, and computer monitors to replace and enhance traditional, static media, such as posters and billboards.

It has also become a convenient label for a number of traditional audio visual applications such as; display screens in reception areas/lobbies, multiple repeater displays in sports venues & clubs etc.

Why is digital signage good to use?

Unlike television commercials which are broadcast to large audiences in their homes, digital signage is direct to select audiences at the point of purchase. Also, unlike television commercials, consumers don't view digital signage advertising as an intrusion - rather, it helps create a better shopping experience for consumers. Digital signage is a win-win opportunity for businesses. Businesses win once by selling advertising space and again by selling more products. With two thirds of the purchasing decisions made in the store, digital signage can increase sales anywhere between 3% and 300%, depending on the item.

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The end user benefits of digital signage

• Attention grabbing advertising:
  A digital sign brings innovation and movement to previously static media locations, and has the power to get customers' attention.
• Flexibility of real-time advertising and information:
  Digital advertising can be controlled and changed according to the time of the day, availability and can include playing video, displaying text, graphics, animation, photos, and much more.
• Targeted audiences:
  With digital signage, advertising focuses on the best potential customer - an existing one. It's much easier to convince a current customer to purchase a product that is right in front of them than to convince a new customer to come to the store.
• Cost savings:
  Every time digital signage users change their message or campaign, they save on printing costs, processing and distribution time.
• Monitoring:
  Digital advertising is more measurable than more traditional forms of advertising.
• Increased sales:
  In-store digital signage can increase sales for most products, and generate impulse sales for products.
• More educated consumers:
  Most consumers view informational signage as positive, which helps brand businesses as consumer oriented.

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Where is digital signage being used?

• Retail chains
• Convenience stores
• Retail services (eg estate agents, travel agents and bank branches)
• Retail locations (eg shopping malls/centres)
• Outdoor advertising
• Leisure (pubs, bars & clubs)
• Sports events
• Transport terminals
• Transport corridors, platforms
• Conference centres and hotel lobbies
• Museums and galleries
• Schools, colleges and universities

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How is digital signage being used?

• Advertising Sales
• Product promotions
• Wayfinding/directions
• Queue Management
• Information provision

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DigitalSignage Case Studies

One of world’s largest multinational chains of coffee shops

Products Featured:
Minicom CAT5 VDS

The chain wanted to take advantage of the latest advances in digital signage technology to install digital screens in a number of their coffee outlets. The screens would display real-time multimedia advertising. The nature of the business meant that beverages were highly prominent so safety of work environment was an issue of paramount importance. Given this, the client required the computer player controlling the screens to be placed in a secure on-site location away from a food environment.

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Camelot, National Lottery

Products Featured:
Remote Media signagelive® displayer X unit

UK’s National Lottery operator Camelot Group PLC appointed Remote Media to supply, install and manage an estate of 1,500 Digital Screens installed throughout Tesco, Morrison, Asda and Independent supermarkets across the entire UK.

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East Japan Railway Company, Tokyo Station

Products Featured:
Sharp 65” Professional LCD Screens

East Japan Railway Company (JR East) and East Japan Marketing & Communications Inc (JR Higashi Nihon Kikaku) have started a joint test for still image digital posters using ten 65” portrait LCDs at Tokyo Station. The test will be conducted from July 14th to Sept 30th. "This will be our hottest topic of interest in this year," said Yoshiaki Nakamura, manager of the PR Dept in the Administration Division at JR Higashi Nihon Kikaku, showing his enthusiasm.

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Grupo Televisa, on behalf of Mexico’s Wal-Mart

Products Featured:
Minicom CAT5 VDS

Televisa wanted to be the first broadcaster in the world to utilise digital signage technology for creating real time in-store advertising with the intention of increasing store sales. This would also enable them to form new relationships with brands that tended to steer away from traditional mass media. Televisa received the directive from Mexico’s Wal-Mart to place display screens throughout each of their 300 department stores, exposing the multimedia advertising to a monthly audience of 66 million people.

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James Richardson, Tel Aviv airport

Products Featured:
Minicom CAT5 VDS

When launching its new outlet at the renovated Tel Aviv airport, James Richardson wanted to enhance their selling power with digital advertising plasma display screens that would be sending out dynamic multimedia content. These would be scattered around the premises listing the exchange rates of seven currencies, customs regulations as well as advertising various products. Logistical issues included the server room being 100 metres away from the plasma screens as well as the server room being limited for space.

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Petrol station, one of the ten biggest corporations in the world

Products Featured:
Minicom CAT5 VDS and IP Control

By installing video screens at the pumps allows the energy company to capitalise on their captive audience by delivering real-time information including news, promotions and advertising.

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Harrods department store, London

Products Featured:
Remote Media signagelive® posters

Luxury department store Harrods operate signagelive® to manage their estate of 200+ Digital Posters located throughout the entire London store.

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Thomson travel agents

Products Featured:
Remote Media signagelive® posters

Europe’s leading Travel Agent Thomson utilise signagelive® to deploy and manage content to Remote Media’s Digital Posters located within their 100 top performing stores.

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Where can you learn more about digital signage?

Literature

Download our pocket guide to digital signage

White paper

For tips and advice on choosing the best video distribution technology for digital signage, please click www.rgbcomms.co.uk/products/Minicom/ds_white_paper.pdf

Cost ramifications of player placement in digital signage networks. This white paper shows how player placement has significant repercussions on a number of factors related to server upkeep and maintenance – please click here

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Demonstration facilities

• At RGB Communications you can see Signagelive working on the whole range of Sharp LCD screens linked via Minicom signal distribution systems driving HD 1080p signals up to a distance of 300m over CAT5 cable.
• On site demos at either the resellers or end user sites
• On-line demos

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What products do we distribute for Digital Signage?

signagelive® from Remote Media is an award winning digital signage platform providing the simplest and most cost effective solution for management of multi-site digital signage networks.

Unlike other digital signage software solutions, signagelive® is a SaaS (software-as-a-service) solution, providing everything you need to control and manage your digital signage network from your web browser at the 'click of a mouse' anywhere in the world.

For more information, please visit www.rgbcomms.co.uk/products/franchises/signagelive.htm

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Sharp full HD Professional LCD information display products for 24/7 use
Unlike ordinary displays, Sharp screens are designed to operate 24 hours a day, 7 days a week and able to display the highest quality, full High Definition content with a native resolution of 1920x1080.

The range consists of four models – PNG655RE 65” portrait, PNG655E 65” landscape, PN525E 52” (portrait/landscape) and PN465E 46” (portrait/landscape).

For more information, please visit www.rgbcomms.co.uk/products/franchises/sharp.htm

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