Retail
Grupo Televisa, on behalf of Mexico’s Wal-Mart
Type: Retail – digital signage
Products Featured: Minicom CAT5 VDS
Televisa wanted to be the first broadcaster in the world to utilise digital signage technology for creating real time in-store advertising with the intention of increasing store sales. This would also enable them to form new relationships with brands that tended to steer away from traditional mass media. Televisa received the directive from Mexico’s Wal-Mart to place display screens throughout each of their 300 department stores, exposing the multimedia advertising to a monthly audience of 66 million people. Televisa’s first attempt at distributing the multimedia content from player to screens was disappointing. Standard coaxial cabling saw poor results and shaky images. The images couldn’t travel long distances and when they did they were of inferior quality.
One of world’s largest multinational chains of coffee shops
Type: Retail – digital signage
Products Featured: Minicom CAT5 VDS
The chain wanted to take advantage of the latest advances in digital signage technology to install digital screens in a number of their coffee outlets. The screens would display real-time multimedia advertising. The nature of the business meant that beverages were highly prominent so safety of work environment was an issue of paramount importance. Given this, the client required the computer player controlling the screens to be placed in a secure on-site location away from a food environment.
Camelot National Lottery
Type: Retail – digital signage
Products Featured: Remote Media signagelive® displayer X unit
UK’s National Lottery operator Camelot Group PLC appointed Remote Media to supply, install and manage an estate of 1,500 Digital Screens installed throughout Tesco, Morrison, Asda and Independent supermarkets across the entire UK.
Harrods department store, London
Type: Retail – digital signage
Products Featured: Remote Media signagelive® posters
Luxury department store Harrods operate signagelive® to manage their estate of 200+ Digital Posters located throughout the entire London store.
