Not just screens on walls
What is Digital Signage?
Digital signage is the use of digitally powered signs such as LCDs, plasma display panels, kiosk stations, and computer monitors to replace and enhance traditional media, like posters and billboards.
Why is it good to use?
Unlike television commercials which are broadcast to large audiences in their homes, digital signage is direct to select audiences at the point of purchase. Also, unlike television commercials, consumers don't view digital signage advertising as an intrusion - rather, it 
helps create a better shopping experience for consumers.
Digital signage is a win-win opportunity for businesses. Businesses win once by selling advertising space and again by selling more products. With two thirds of the purchasing decisions made in the store, digital signage can increase sales anywhere between 3% and 300%, depending on the item.
The end user benefits
- Attention grabbing advertising:
A digital sign brings innovation and movement to previously static media locations, and has the power to get customers' attention.
- Flexibility of real-time advertising and information:
Digital advertising can be controlled and changed according to the time of the day, availability and can include playing video, displaying text, graphics, animation, photos, and much more.
- Targeted audiences:
With digital signage, advertising focuses on the best potential customer - an existing one. It's much easier to convince a current customer to purchase a product that is right in front of them than to convince a new customer to come to the store.
- Cost savings:
Every time digital signage users change their message or campaign, they save on printing costs and processing time.
- Monitoring:
Digital advertising is more measurable than more traditional forms of advertising.
- Increased sales:
In-store digital signage can increase sales for most products, and generate impulse sales for products.
- More educated consumers:
Most consumers view informational signage as positive, which helps brand businesses as consumer oriented.
Where is it being used?
- Retail chains
- Independent retail
- Gaming
- Pubs & Bars
- Sports & Leisure
- Transport
- Internal Communications
- Museums and galleries
- Education
How is it being used?
- Advertising Sales
- Product promotions
- Wayfinding/directions
- Queue Management
- Information provision
- Attention grabbing
- Entertainment
- Data capture
Case Studies
East Japan Railway Company, Tokyo Station
Products Featured: Sharp 65” Professional LCD Screens
East Japan Railway Company (JR East) and East Japan Marketing & Communications Inc (JR Higashi Nihon Kikaku) have started a joint test for still image digital posters using ten 65” portrait LCDs at Tokyo Station. The test will be conducted from July 14th to Sept 30th. "This will be our hottest topic of interest in this year," said Yoshiaki Nakamura, manager of the PR Dept in the Administration Division at JR Higashi Nihon Kikaku, showing his enthusiasm.
Grupo Televisa, on behalf of Mexico’s Wal-Mart
Products Featured: Minicom CAT5 VDS
Televisa wanted to be the first broadcaster in the world to utilise digital signage technology for creating real time in-store advertising with the intention of increasing store sales. This would also enable them to form new relationships with brands that tended to steer away from traditional mass media. Televisa received the directive from Mexico’s Wal-Mart to place display screens throughout each of their 300 department stores, exposing the multimedia advertising to a monthly audience of 66 million people.
James Richardson, Tel Aviv airport
Products Featured: Minicom CAT5 VDS
When launching its new outlet at the renovated Tel Aviv airport, James Richardson wanted to enhance their selling power with digital advertising plasma display screens that would be sending out dynamic multimedia content. These would be scattered around the premises listing the exchange rates of seven currencies, customs regulations as well as advertising various products. Logistical issues included the server room being 100 metres away from the plasma screens as well as the server room being limited for space.
One of world’s largest multinational chains of coffee shops
Products Featured: Minicom CAT5 VDS
The chain wanted to take advantage of the latest advances in digital signage technology to install digital screens in a number of their coffee outlets. The screens would display real-time multimedia advertising. The nature of the business meant that beverages were highly prominent so safety of work environment was an issue of paramount importance. Given this, the client required the computer player controlling the screens to be placed in a secure on-site location away from a food environment.
Petrol station, one of the ten biggest corporations in the world
Products Featured: Minicom CAT5 VDS and IP Control
By installing video screens at the pumps allows the energy company to capitalise on their captive audience by delivering real-time information including news, promotions and advertising.
Camelot, National Lottery
Products Featured: Remote Media signagelive® displayer X unit
UK’s National Lottery operator Camelot Group PLC appointed Remote Media to supply, install and manage an estate of 1,500 Digital Screens installed throughout Tesco, Morrison, Asda and Independent supermarkets across the entire UK.
Harrods department store, London
Products Featured: Remote Media signagelive® posters
Luxury department store Harrods operate signagelive® to manage their estate of 200+ Digital Posters located throughout the entire London store.
Thomson travel agents
Products Featured: Remote Media signagelive® posters
Europe’s leading Travel Agent Thomson utilise signagelive® to deploy and manage content to Remote Media’s Digital Posters located within their 100 top performing stores.
What makes up a typical system?
CAT5 Video Display System
Distribute multimedia content to hundreds of digital signage displays in real-time
The last step in digital signage
The ultimate out-of-band solution for narrowcasting’s last step, Minicom’s Video Display
System (VDS) is the quickest, most efficient way to move multimedia content from player
to multiple displays.
Deliver audio/video from any type of player to multiple display devices
A one-to-many, point-to-multi-point system for transmission of high quality video (VDS) or
audio and video (AVDS), the system distributes rich multimedia content in real-time from
any type of player to multiple display devices.
Set up display units where they are most effective for your business
VDS provides the flexibility you need for a customized digital signage installation, allowing
you to position your display devices up to 110m/360ft from the player. Mount displays
strategically in public view; keep the hardware needed to run multimedia content out of
public reach.
Digital signage in your place of business for 1/3 the cost
VDS is one of the more cost effective ways to get a digital signage system up and running
in your place of business. For large displays, the cost of plasmas with built-in CPU can
be prohibitive.
For technical specification, please click here
DS Vision 3000
CATx Video, Audio & Serial Distribution System
Total distribution & control
The test of any digital signage network is whether it can deliver rich multimedia content from player to distant screens while maintaining perfect image and sound quality, every time. DS Vision 3000 narrowcasts high-definition video and stereo-audio from a single player, over CATx cable, to multiple plasma/LCD screens located up to 300m/1000ft away. Combined with full serial command, the DS Vision 3000 is the ultimate solution for controlling and delivering real-time multimedia content.
Cost-effective modular design
The DS Vision 3000 is a modular system, made up of units that can be exactly moulded to your network requirements without superfluous hardware. The result is a digital signage network streamlined in function and cost-effective on budget.
Monitor and maximise screen life
Featuring full RS-232 bidirectional communication, DS Vision 3000 gives you the ability to remotely query screen operation time – essential for monitoring the remaining life of your screens and a valuable precursor to measuring advertising effectiveness. The system also enables power commands that turn either the entire screen network or screen groups on/off. Screen wear and tear is thus minimised while maximising the life of your digital signage network.
Freedom to put your screens where you want
With extended range, DS Vision 3000 gives you the freedom to set-up your LCD/plasma screens at any desired location, without fear of compromising your media quality and safe in the knowledge that your media player is out of sight and out of unauthorised hands. Whether multiple-screen timetables and advertisements, or single-screen bulletins, signs and training aids, DS Vision 3000 delivers your message, picture perfect, every time.
For technical specification, please click here
DS OpticVision
Long range player-to-screen multimedia extension
Full multimedia extension and distribution
DS OpticVision is a long range optical fibre extender delivering high resolution video images and
stereo-audio from player to plasma/LCD screens up to 30 kilometres (19 miles) away. The system comes fully plug-and-play and can be used either as a standalone extender, as a standalone distribution system, or in combination with Minicom’s CATx-based distribution systems.
Realise your digital signage potential
With DS OpticVision’s comprehensive coverage, you can set up your media player kilometres
from the display screens. Alternatively, install screens in new distant locations away from your
main screen cluster. For dispersed installations, connect the system’s receivers to Minicom’s
AVDS or DS Vision 3000 to give instant kilometres of transmission range for hundreds of screens
and multiple screen clusters. Whatever the application, whatever the size catchment area, DS
OpticVision lets you realize the full potential of your digital signage investment.
All the advantages of optical fibre
DS OpticVision comes interchangeable with both single-mode and multi-mode optical fibre
to suit your desired range. The system is based on the latest optical fibre technologies giving
network-independent multimedia transmission without the worry of downtime. It’s immunity to
electrical interference also lets you install the system in any application environment.
Lowest price per distance
Whether across university campuses and central business districts, or between airport terminals,
train-stations, or office buildings, DS OpticVision promises the lowest price per distance, and will
deliver your multimedia content, picture perfect, every time.
For technical specification, please click here
Remote Media's signagelive digital signage software and hardware
